Welcome, Social Coyote!
I’ve been overthinking event attendance rates. And where does overthinking get us?
Typically free events have a ~50% show up rate. Often this is hard to track because free events don’t check people in. I’m not even sure there’s a simple way to count everyone.
"Let’s circle up and count off starting with: one coyote, two coyo…”
We’ve held paid events that had phenomenal attendance rates, and I decided to create a hybrid style event as an experiment to see what would happen.
Here’s the twist, the event was free, if you attended. You’d put down a card to sign up, and only no-comment, no-shows we’re charged.
Here’s what happened at the event:
19 registered
15 attended
3 had schedule changes and emailed to cancel in advance
1 no show
It was 100% a great time
we had an 80% show rate
and a 95% communication rate!
This was easier said than done, I had to use an events platform backwards to run the event, and couldn’t actually “accept” anyone.
Accept = charged
Rejected = free. In this case it was “cool” to be rejected.
A few observations:
Attendance rates jumped from ~50% to 80%.
Communication rates were “howling” at 95%. Did we just invent a new metric?
I had to welcome everyone individually and “check” them in. This was a great experience for me as a host.
The main goal is not to profit off of no shows. I’m attempting to point out something unique I’ve noticed about attendance and our culture around communication.
Free events are incredibly powerful, and they bring us all together. But perhaps we should think about how we shift our etiquette when schedules change.
If you’ve been curious about things like formation, contracts, fundraising, or trademarks, you can grab a free Coyote slot here and chat with Rose!
What’s happening this week: |
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Tuesday, July 22
Design for Impact: San Diego Design Week Launch Party at 6:00 PM - Sorrento Valley
Wednesday, July 23
The In-Betweeners - For People Going Through A Life/Career Transition at 9:00 AM - Solana Beach
AI Makers Roundtable (North) at 5:30 PM - Carlsbad
San Diego Tech Whiskey Tasting at 6:00 PM - Miramar
San Diego Cyber Group Meetup at 6:00 PM - Mission Valley
Thursday, July 24
First Day of Comic-Con (Thurs-Sun)
Dent the Future: SDCC 2025 Reception at 5:00 PM - Downtown
SalesFriends: San Diego Sales Meetup at 5:00 PM - Hillcrest
SDx Hack Day - Supabase Launch Week at 5:30 PM - Encinitas
Friday, July 25
($) StartupSD Last Fridays Co-Working Day Presented by Downtown Works at 8:00 AM - Mission Valley 🐾 … Need an IRL office? Check out our special coyote discount
Final Friday | SD Tech & Pickleball at 3:00 PM - La Mesa
Sunday, July 27
Weekend Function() { Software Developer Meetup } at 12:00 PM - Little Italy
Met up with Rose and the RBL team recently. We’ve crossed paths a bunch at events, but this was the first real deep dive into how her firm’s set up and how she’s helping founders like us.
Over coffee, we were talking about ways to help more coyotes in the pack. Rose came up with a pretty cool idea: she’s opening up 30-minute AMA sessions on Fridays, free for the pack.
These are educational, but if you’re building something and have questions, this is a great way to get a sense of how the legal side works.
I’m booking one myself, I’ve got a few trademark questions to sort out.
If you’ve been curious about things like formation, contracts, fundraising or trademarks, you can grab an AMA with Rose. Select the Social Coyotes spot here:
Howl yeah, Rose!
What’s happening next week: |
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Monday, July 28
Business For Good: Summer Social Event at 4:30 PM - Encinitas
Tuesday, July 29
Dev & Data Night X CTO Talks - Healthtech Night at 6:00 PM - Sorrento Valley
Wednesday, July 30
Navigating the Highs & Lows of Working in UX at 6:00 PM - Little Italy
Thursday, July 31
Backing Breakthroughs: The Evolution of Angel Investing in Life Sciences at 4:00 PM - Sorrento Valley
($) Data Science Alliance: Summer Mixer 2025 at 4:30 PM - Liberty Station
Friday, August 1
SD Founders Hike - August 2025 at 6:30 AM - Torrey Pines Gliderport
Founder Fridays at 7:30 AM - Solana Beach
Ahwoo!
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Howl yeah! Now, let’s get a little more connected this week,
Jonah “the Howl Guy” 🐺
find me on linkedin
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