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Hi Iโm Yoti, whatโs your name?
I go back and forth with my love of name tags.
Theyโre great! But they also let us off the hook from locking that important information in our brains. Iโve been doing a wild amount of thinking on this and wanted to share a few techniques that might help.
Step 1: The โFirst Howlโ โ Active Listening
Most people forget names in the first seven seconds because theyโre thinking about what to say next. Pause, listen, and say the name back immediately.
Step 2: The โCoyote Tagโ โ Association & Memory Hook
Your brain remembers images 65% better than words, so tie their name to a mental picture. If you meet a Luna, picture a full moon.
Step 3: The โPack Echoโ โ Repeat and Reinforce
Use their name three times in conversation. When you meet, mid-convo, and when you part ways. โNice to meet you, Luna.โ โLuna, thatโs interesting.โ โSee you soon, Luna.โ
Step 4: The โPack Trailโ โ Digital Reinforcement
Studies show writing things down boosts memory by 40%. Jot a quick note in your phone. โLuna, AI founder, loves hiking.โ
Step 5: The โEcho Howlโ โ Practice and Play
Try recalling three names after each event. Even remembering one extra name per week adds up to 50 stronger connections a year.
The last thing. Everyone says theyโre bad at it. Everyone. So thereโs no shame in asking again. Actually, it shows you care.
Enough howling for now. Letโs dive into the week.
Startups move fast: coyote-at-full-sprint fast. You donโt have time to get tangled up in hiring when you should be building, selling, and scaling. Thatโs where Scott Faurot and Blue Shoe Recruiting comes in.
Scottโs been in the game for 20+ years. Heโs placed 1,000+ candidates, survived 5,000+ interviews, and even got recruited by Google (talk about flipping the script). He knows how to track down game-changing talent, so you donโt have to go sniffing around the hiring maze.
Your startup doesnโt need another recruiter. It needs a headhunting coyote who finds ROI-driving, rocket-fuel hires.
So if your team is still running barefoot, maybe itโs time to lace up some Blue Shoes.
Send Scott a note: [email protected]
Ahwoo!
Hereโs what we can get excited about this week:
๐บ Wednesday, March 5
SDxAI Coffee at 9:00 AM - Sorrento Valley
Success San Diego Mixer at 4:30 PM - Kearny Mesa
AI Conversations - A happy hour with local design leaders at 5:30 PM - La Jolla
๐บ Thursday, March 6
[packed] Pack of One: Solopreneurs, Remote from HQs and Han-Solos at 10:00 AM - Liberty Station ๐พ
($) Women in Tech: Data Science and AI Trailblazers at 4:30 PM - UCSD
Meet the VC at 4:30 PM - UCSD
๐บ Friday, March 7
SD Founders Hike at 6:30 AM - Torrey Pines Gliderport ๐พ
Founder Fridays at 7:30 AM - Solana Beach
Hereโs what we can get excited about next week:
๐บ Monday, March 10
Techstars Anywhere Community Happy Hour at 5:30 PM - Torrey Pines ๐พ
Carlsbad Life In Action Gaming Leaders Gathering at 5:30 PM - Carlsbad
๐บ Tuesday, March 11
Indie Hacker Demo Night at 6:00 PM - Launch Factory
North County Cyber Meetup at 5:00 PM - Vista
๐บ Wednesday, March 12
Speed Networking with UX Speakeasy at 6:00 PM - Mission Valley
TMAโs Monthly BlueTech Networking Event at 5:30 PM - Kearny Mesa
A few additional things:
Got something cool in the works? Iโd love to help! I Just launched Coyote Consulting, a way to collaborate on projects and build together.
Sponsor the Social Coyote? Hereโs the media kit.
Get your Coyote Cap like Ohad and his pack! Photo links to his post.

Thatโs all for now!
Howl yeah itโs Monday,
Jonah โthe Howl Guyโ ๐บ
Letโs connect on Linkedin
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