šŸŗ 8 Awesome Events and a One-Liner Strategy

The San Diego happenings you should know about

January 20, 2025

Howl yeah itā€™s Monday!

A mighty ā€œahwooā€ to this weekā€™s pack partner.
Thanks Matt for supporting the Social Coyote!

To continue the theme of experimentation, I spent most of my time at TechCon refining my one-liner. This is something Iā€™ve been notoriously bad at.

Itā€™s supposed to be quick and simple, to open the door to a follow-up question (assuming theyā€™re interested). This is hard. Very hard. We usually have so much to say about what we do that compressing it into one sentence feels nearly impossible.

Iā€™ve realized the trick isnā€™t to perfect it at home. Iā€™ve tried, but once I memorize a line, it comes out like a robot pressing play on a tape recorder. Wrrrrrrā€¦ and they fall asleep.

Not that a little rehearsing isnā€™t important, but I want it to feel natural, smooth, and cooler than a coyote on the beach wearing sunglasses and sipping a lemonade. The only way to achieve this is to get into a room full of people, bring your 90%-refined one-liner, and take it for a test drive.

This isnā€™t the first time Iā€™ve done this exercise, but I will say Iā€™ve improved a lot, thanks to TechCon! There were so many new people to chat with that I got plenty of reps.

This is one of the great benefits of leaving the den and engaging with others. People give you verbal feedback, sure, but thereā€™s also a wealth of non-verbal cues. I can safely say I didnā€™t put a single person to sleep.

Iā€™ve talked before about not jumping into what you do right away. Itā€™s usually better to wait for a natural gap. But if youā€™re eager, you might try leading with, ā€œHey, can I get your feedback on my one-liner?ā€ It feels less like a pitch and opens the door to a different kind of conversation.

Just keep getting out there, sharing your value with others, and making connections. Great things will happen.

Howl yeah!

Hereā€™s what we can get excited about this week:

šŸŗ Tuesday, January 21

šŸŗ Wednesday, January 22

šŸŗ Sunday, January 26

Something Cool a San Diegan is Building to Check Out:

Scroll stopping sneakers! Mattā€™s building a different type of marketing agency using custom kicks. He told me about the vision at Nealā€™s Founders Hike a little while back and I love seeing it come to life!

DSCMFRT weaponizes custom sneakers into scroll stopping social media content that demands attention. Clients are using their ā€œ1 of 1ā€ designs for employee retention programs, client gifting, trade show activation strategies and not surprisingly personal enjoyment.

Connect with Matt and see what he can do for your feet (and your brand)!

Hereā€™s what we can get excited about next week:

šŸŗ Monday, January 27

šŸŗ Tuesday, January 28

šŸŗ Wednesday, January 29

šŸŗ Thursday, January 30

šŸŗ Friday, January 31

ā€œPrice is what you pay, value is what you get.ā€ - Warren ā€œAhwooā€ Buffett

Iā€™m bringing back Super Coyote and adding a few valuable benefits:

  • The Pack Pod: a detailed look at the week, what were seeing and recommendations for what to attend.

  • A deeper look into the future to plan ahead.

  • Very ā€œhowl yeahā€ Super Coyote badge (and cape).

  • A ferocious thank you for supporting our mission to get San Diego even more connected!

Iā€™m excited to Super ā€œHowl Yeahā€ with you soon.

Happy Monday,

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