I have a small chip on my shoulder, and I've never really told the origin story.
I was very early in my career working at Handy, the “Uber” for home cleaning startup. I managed the San Diego and Las Vegas markets because a bunch of New Yorkers thought those two cities were really close to each other.
They sometimes referred to us by city. I was San Diego, and I hung out digitally with Seattle, Phoenix, and Austin.
After a particularly great week, I was grinding hard to source and onboard home cleaners to meet the demand. I was positively called out in a team meeting.
“You must have been working hard from your surfboard, San Diego!”
It was meant to be a compliment. We were doing well. But in my head I took it the other way. I work just as hard as everyone else. And it’s not my fault that I can take a break outside, walk on the beach, or surf!
This fuels me to prove what SD can build, do, and be as a city. And we shouldn’t have any shame in the fact that we can have a founder demo day at the beach.
It’s possible that this perception brings us hard-working people who want a little more sunshine in their lives, and if that’s the case, then I fully support it.
But we’re not all “chill,” and yeah, maybe we shouldn’t care what the outside world thinks.
Maybe we should just continue to build, connect, and grow in our own way.
Where will we see you in the wild this week? Howl House?
What we’re howling about this week: |
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Wednesday, August 26
San Diego Cyber Group Meetup at 6:00 PM - Mission Valley
SalesFriends: AI Show & Tell at 6:00 PM - Hillcrest
($) Founders Live at 6:00 PM - Downtown
Thursday, August 27
SDxAI Coffee at 9:00 AM - Sorrento Valley
Teeing Up Success at 4:00 PM - Sorrento Valley
($) Howl House at 6:00 PM - Golden Hill 🌕 🐺
($) TEDxSan Diego: Joy at 7:00 PM - La Jolla
Friday, August 28
DT Works: Summer Social at 2:00 PM - PB
Saturday, August 29
Founders Fire Daytime Demo Day at 11:00 AM - La Jolla Shores
Are you coming to Howl House? |
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We're getting excited for Howl House this Thursday! We spent the weekend making extra bracelets to trade. You read the event page, right?
If you wait until the last minute (San Diego style), you might miss out.
No pressure if you're busy, but it's gonna be really fun.
What we’re howling about next week: |
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Tuesday, September 1
($) San Diego AI Showcase #8 at 6:00 PM - Vista
Wednesday, September 2
($) SDSU Entrepreneur Society PitchFest at 2:00 PM - SDSU
Friday, September 4
First Friday Founders Hike at 8:00 AM - Torrey Pines Gliderport
Founder Fridays at 7:30 AM - Solana Beach
Mark Your Calendars |
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Monday, September 14
San Diego County Startup Mixer at 5:30 PM - Bay Park
Wednesday, September 16
($) Mini Mingle 2026 at 7:00 PM - Middletown
Refer a Friend-ly Coyote 🐺 |
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You're in on a secret: the best events for getting connected in San Diego.
Chances are you’re already forwarding cool events to your friends.
If you decide to invite them into our pack, we’ve got a black Coyote Cap set aside for you once you hit 7 referrals. I typically don’t mail these, so be prepared for a coffee or to link up at an event.
Current Referral Count: {{rp_num_referrals}}
Referral URL: grab this link
Howl yeah
That’s enough howling out of me.
See you in the wild!
Jonah 🐺
the Howl Guy
find me on LinkedIn


