I’ve been in San Diego for about 15 years now. Possibly the best decision I made after college was moving here.

Some of you have heard the story about a Vermont kid who needed a little adventure.

But I wasn’t really part of the tech and startup scene until about 2020. So in that sense, we can call it five years.

Being here this long has its advantages. You start to understand how the community fits together. The different groups, neighborhoods, events, and how people move between them.

You even learn what happens when it rains.

That one blew my mind at first. A kid who could handle driving through a foot of Vermont snow suddenly watching San Diego forget how to operate a vehicle.

But there’s also a downside to being here for a while.

You lose the outside perspective. You forget what the city looks like when someone first arrives.

One unexpected benefit of The Social Coyote is that I get that perspective back.

I meet people who are new to San Diego and ask them what they see.

Recently I had that kind of conversation with Max Krueger, who has been getting connected quickly by organizing the AI Tinkerers group here.

His strategy is pretty brilliant.

Find something you care about. Notice the gap. In his case, AI Tinkerers did not exist in San Diego. Then bring a ton of people together.

But what stuck with me most was something he shared over coffee.

He reflected back many of the same community traits I hoped we had when I was first getting connected.

People showing up, welcoming newcomers, and helping each other build.

It’s a pleasure to watch people create something here.

And it’s even better to hear that the way we welcome people into San Diego is exactly the way we hoped it would be.

What we’re howling about this week:

Monday, March 9

Wednesday, March 11

Thursday, March 12

135 Coyotes. 690 Referrals. All word of mouth.

That's wild. And kind of the whole point.

The Social Coyote doesn't grow because of marketing. It grows because the people inside it think their friends should be coyotes, too.

And they're right, because every new builder who joins makes the whole network more valuable for everyone already here.

More connections, and even more luck surface area.

We're making it officially worth your while:

🐾 3 referrals — SD Builder Rolodex
🐾 10 referrals — Coyote Cap
🐾 25 referrals — Alpha Coyote Dinner

Refer-howl link at the bottom. Howl yeah.

What we’re howling about next week:

Monday, March 16

Wednesday, March 18

Thursday, March 19

Friday, March 20

A few more happenings to have on our radar

Wednesday, March 25

Tuesday, April 14

Thursday, April 23

Friday, May 22

Howl yeah, it’s Monday!

Jonah 🐺


A few helpful links:

Planning a tech event? Let’s connect
Looking for cool San Diego companies? Career Coyote

Invite a Friend into the Pack

Know someone who should be roaming with us?

Invite them into the pack using your personalized refer-howl link
No pressure. Just good instincts.

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