Welcome to the free version of the Social Coyote!
Together with our friend Kathy at Azul PR
Itโs an absolute thrill to meet the pack in the wild.
Itโs an even greater thrill when someone says โthe reason Iโm here is because of the Social Coyote.โ
What a feeling. I get energized. Iโm literally howlin' with gratitude!
But the real โHowl yeahsโ shouldnโt go only to me. They need to be shared with the event hosts. The ones doing all the behind the scenes work to get us all together.
I mean, would you read a newsletter with just AI coyotes and pack puns? Maybe.
And itโs not just major events that deserve our paws (we all know those take a ton of work). Itโs the organizers who dream up an event and put it out there, unsure if the community will join.
Theyโre taking a risk on an idea, building a Startup Beach page and just hoping people will show. Itโs not easy.
Letโs thank our amazing hosts this week. Theyโve created something out of thin air and it brought more of us together.
Howl yeah!
Hereโs what you should know about this week:
๐บ Monday September 30
Exploring The San Diego XR Opportunity at 6:00 PM - [UCSD]
๐บ Tuesday October 1
Triton Tank 11:00 AM - [UCSD]
San Diego Meetup with Health Tech Nerds at 5:30 PM - [Encinitas]
๐บ Wednesday October 2
[sold out] Plug and Play San Diego Innovation Showcase at 3:00 PM - [Downtown] ๐พ
๐บ Thursday October 3
Designing the Future of Cross Border Mobility at 8:00 AM - [Balboa Park]
Innovation at the Edge at 4:30 PM - [UCSD]
๐บ Friday October 4
SD Founders Hike at 6:30 AM - [Torrey Pines] ๐พ
SD Product: Speed Networking at 12:00 PM - [Encinitas] ๐พ
๐บ Saturday October 5
agi futures discussion at 3:00 PM - [Del Mar]
Iโm no PR expert, but I once had a friend who created a DIY PR course before courses became super popular. I always thought he should run his PR playbook on his PR business. Anyways.
I admitted to not being a PR expert just seconds ago, but we do have one in the pack who can teach us.ย
Meet Kathy! You might have encountered her at Startup Week, Hussein's Happy Hours or recently at Innovation Day. I was curious what tactics I could use as a smaller brandโafter all, the Coyote is a one-howl show.
Hereโs some advice she shared with me:
Purpose First: Before drafting any content, understand your goals. Are you aiming to generate leads, build awareness for a new product, establish credibility, or attract investors or talent? Start with your objective.
Target Audience: Consider who youโre trying to reach. Instead of aiming for broad exposure like the New York Times, think about whether your audience actually reads the NYT. Perhaps a local trade publication, local newspaper, or industry podcast would be more effective.
Owned Before Earned: Focus on โownedโ media before โearnedโ media. Create content on platforms you control, such as your company blog and LinkedIn page. This establishes your voice and makes it easier for reporters to understand what you offer.
Kathy has an excellent free guide to get us PR ready and make sure to connect with her on LinkedIn or catch her prowling around SD.
Remember, DIY is an excellent way to learn a new skill, but if youโre busy like me, consider connecting with a pro.
Thanks Kathy!
Hereโs what we can plan ahead for next week:
๐บ Tuesday October 8
CTO Happy Hour Carlsbad at 5:30 PM - [Carlsbad] ๐พ
Indie Hacker Happy Hour: Co-Founder Matching at 6:00 PM - [Kearny Mesa]
๐บ Thursday October 10
Data Science Nightmares at 4:30 PM - [Liberty Station]
Bits in Bio: San Diego Mixer at 6:30 PM - [Torrey Pines] ๐พ
Patent Lego Challenge at 5:00 PM - [UCSD]
๐บ Saturday October 12
Hacking Big Data and Open Data in San Diego at 8:30 AM - [SDSU]
"Just listened to this week's podcast - loving the insight and context into the upcoming events, really helps in figuring out what to attend. Kudos for all you do!"
Awoo! Youโre the best Shawna!
See what sheโs howling about here and help support the Social Coyote
Ahwoo!
How was this week's Coyote?
Was the Social Coyote shared to you? Ahwoo!!
Subscribe hereย
Welcome to the pack