🐺 [social] The Risk of Not Being a Chameleon

Welcome, Social Coyote!

“We can be a chameleon as long as we don’t compromise our values.”

I heard this the other day, and I wanted to share it here.

What does it mean to me?

It means we can adapt to our environment and adjust how we show up, as long as we don’t compromise who we are.

The risk of not being a chameleon is staying stuck in one environment. If we never adapt, we miss the chance to connect with new people, new ideas, and new opportunities.

We have such great energy here in San Diego. We’re casual, beachy at times, but we can elevate too. And this is something that this Padres-hating, Always Positive hoodie–wearing coyote has been thinking about lately.

The values are what matter. They’re what hold our community together, even when we show up in different ways at different events.

We can adapt to our environment and still be who we are, and that’s what makes this community strong.

Six months ago, one of Nick’s clients had zero enterprise customers.

Today: they’re #1 on TikTok Shop, backed by Y Combinator, and landing deals with Under Armour, Shark Ninja, Logitech, JOCKO Fuel, and Hanes.

The difference wasn’t luck. It was design that built confidence.

• Systems engineers actually use

• Clean, consistent products that pass the “enterprise sniff test”

• Design that removes doubt and wins trust

One founder told Nick the redesign didn’t just win more signups — it gave him the confidence to pitch bigger customers without flinching.

Good design isn’t decoration. It’s infrastructure.

That’s what Nick and avianu. bring to the table.

See what Nick brings to the table for yourself.

Monday, August 25

• San Diego County Startup Mixer at 5:30 PM - Bay Park 🐾 

Tuesday, August 26

• Shielded Labs and the future of Zcash at 6:30 PM - Little Italy

Wednesday, August 27

• The In-Betweeners - For People Going Through A Life/Career Transition at 5:00 PM - Sorrento Valley 🐾 

• San Diego Sales Meetup at 5:30 PM - East Village

Thursday, August 28

• ($) SD Defense Tech Gathering + Founder Build Day at 8:30 AM - Mission Valley

• SD Entrepreneurs Exchange Happy Hour at 5:30 PM - Miramar

Friday, August 29

• Founder's Hike North County at 6:30 AM - Escondido

• StartupSD Last Friday’s Co-Working Day Presented by Downtown Works at 8:00 AM - Carlsbad

• Final Friday | SD Tech & Pickleball at 3:00 PM - La Mesa

Coffee Break ☕️ 

Tuesday, September 2

• SD Gaming Carlsbad Industry Exchange + Founder Build Day at 8:00 AM - Carlsbad

Wednesday, September 3

• ($) Sips with Scientists at 4:00 PM - UCSD

• SDx: AI Coffee at 9:00 AM - Sorrento Valley

• SUCCESS San Diego Mixer at 4:30 PM - Convoy

• AI Makers Meetup (North) at 6:00 PM - Solana Beach

Friday, September 5

• SD Founders Hike at 6:30 AM - Torrey Pines Gliderport

• Founder Fridays at 7:30 AM - Solana Beach

Let’s get a little more connected this week,

Jonah “the Howl Guy” 🐺
find me on linkedin

Meet our wonderful Pack Partners! They’re part of our community and building businesses right here in San Diego. Send me a howl if you’d like to chat about becoming a pack partner, too.

Enjoy the Social Coyote this week?
Pass it to a friend who needs to get connected.
It only takes 11 seconds.

New ‘round here? Join the pack 🐺