The Social Coyote: Pack Partner Program
At its core, the Pack Partner program offers long-term access to a high-trust, founder-led audience in San Diego, delivered through a single, rotating recommendation in the newsletter and reinforced through real-world and editorial moments over time.
The Social Coyote is a San Diego–based media and community platform focused on helping founders, operators, executives, and builders get meaningfully connected.
The Pack Partner program is how we support the business while protecting trust, editorial integrity, and the community-first ethos that made The Social Coyote work in the first place.
Audience snapshot
~2,600 active subscribers
~68% open rate
~12% click-through rate
Audience composition skews toward
Startup founders
Business owners
Operators and executives
A smaller but meaningful investor segment
This is a high-signal room of people actively building and making decisions. It is not a reach-maximization channel.
Program structure
Maximum of 3 Pack Partners at a time
One featured partner per Monday newsletter
Partners rotate as the featured recommendation
Minimum 3-month commitment
The partnership is continuous. The featured placement rotates to ensure the newsletter remains clean, intentional, and reader-first.
What Pack Partners receive
Newsletter integration
Partners rotate as the single featured recommendation in the newsletter.
Mentions are written in the founder’s voice and framed as thoughtful recommendations, not ads.
LinkedIn visibility (editorial, contextual)
When relevant, Pack Partners may be featured in founder-led LinkedIn posts tied to real interactions, such as coffee chats, office visits, events, or shared learnings.
These posts are editorial in nature and reflect real interactions, not scripted promotions.
Event participation (when relevant)
We host and participate in small, curated gatherings throughout the year, including coffees, walks, and invite-only community events.
When there is a natural fit, Pack Partners may be invited to participate in these moments, whether that is attending, co-hosting, or simply being present in the room.
Relevance to the audience and the integrity of the experience always come first.
Relationship and feedback loop
Pack Partners are treated as long-term collaborators. We share what is resonating with the community and allow room to iterate thoughtfully over time.
We do not sell lists, guarantee leads, or force introductions. Any connections are organic and audience-approved.
Categories are limited to protect trust.
Trust-sensitive categories such as legal, recruiting, and financial services are exclusive. Overlap is only considered when offerings are clearly differentiated by audience, specialty, or format.
Pricing logic
Standard Pack Partner rate: $1,500 per month
Founding Pack Partner rate (first two partners): $1,000 per month. One remaining.
Minimum 3-month commitment
Pricing is based on
audience quality rather than audience size
scarcity of placement
long-term integration
relationship depth
Why this approach
The Social Coyote exists to help people get more connected in San Diego in a way that feels human, useful, and earned. The Pack Partner program exists to support that work without compromising the experience for the community.
Our goal is to create partnerships that feel aligned, not transactional.
