There's a study where strangers were paired up and walked through a sequence of increasingly personal questions.

It started with "Where are you from?" and ended with "When was the last time you cried in front of someone?"

The participants had to alternate answering them. Each person asked and answered in turns.

If one person ran through all of them alone first, the other basically checked out. And no connection was formed.

But when they traded back and forth, the connection grew. Which makes sense, they were learning and sharing, together.

A large portion of participants stayed in touch long after the study ended. That wasn't part of the design. One couple got married. They hadn't known each other before.

Charles Duhigg writes about researcher Arthur Aron in his book Super Communicators.

I'm not suggesting we start asking everyone when they cried last. This could be both effective and awkward. But here's the part worth carrying into your next conversation.

We can modify almost any basic question to do more.

"Where are you from?" gets you a city.
"What do you love most about where you grew up?" gets you a person.

"What do you do for work?" stays on the surface.
"What's the most interesting part of your job?" gets you closer to how they feel about their work.

The modified questions take the same thirty seconds but tie in vulnerability, a very important piece to moving past surface level.

But if you just need to know what someone does for work, carry on.

Coyote Quest: test a modified question this week. I’d love to hear the results.

What we’re howling about this week:

Tuesday, July 7

  • Super Coyote Coffee at 8:30 AM - Mission Bay 🐾

Wednesday, July 8

Thursday, July 9

Friday, July 10

Saturday, July 11

Sunday, July 12

Ready for your cape, Coyote?

Victor, Michael, Lincoln, and Megan put on their capes last week. Welcome to the Super Coyote Den.

We're keeping this pack small on purpose. The people who fit here are curious, connected in some way, and genuinely interested in helping the people around them. Not because it's good for business. Just because that's who they are.

If that's you, apply to join the pack.

What we’re howling about next week:

Monday, July 13

Tuesday, July 14

Wednesday, July 15

Thursday, July 16

Friday, July 17

From the Wild 🎙🐺

Kris and I took the mics to Super Bloom and recorded a conversation about San Diego, our tech scene, and where it's headed.

He’s the CEO of the TL Fund. A philanthropic investment fund in San Diego. It has the potential to seed the next generation of companies and keep the winnings here in SD.

🎧 Here’s the episode

Mark Your Calendars

Thursday, July 16

Thursday, July 22 - Sunday, July 26

Friday, July 24

Last thing! If you’ve made a cool connect thought the coyote, will you let me know?

It would make me howl,

Jonah 🐺
the Howl Guy
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