Morning from Moonlight Beach

Ohad and I recorded a podcast at Moonlight Beach last week. We did the most San Diego thing we could think of and walked the shore, watching the waves.

I promise I only got distracted once. Maybe twice.

We noticed a pattern in our DMs lately: people reaching out and, in the same intro, asking for something.

We put ourselves out there because we want to help. But here's what we both agreed on: you can't really help a stranger. Not as easily, anyway. And you can't introduce one well, either. It's the same problem.

The messages that make me want to drop everything are the ones that open with "how can I help you?" It's rare, which is probably why it stands out.

Quick clarification: I'm not asking everyone to DM the Howl Guy offering help. Just pointing at an angle I don't see much.

When you look at the math, it makes sense. Say I'm connecting someone I just met. The best I've got is "my new friend Dave," or "this guy I met."

But if we've talked for a bit, it becomes "Dave grew up surfing the East Coast," or "Dave's on a lifelong hunt for the perfect artisan bagel." Wrong city for that, probably, but I'm no bagel expert.

Same thing at an event. Once I'm actually curious about you, my brain starts working: who else lights up about that, and who should you meet?

Then the intro isn't "you two should talk business." It's "you'll connect on the business thing, and you both love to take your dogs surfing!"

Everyone's got their own style, and there are plenty of ways to be good at this.

But that's the one that's worked for me. Get curious first, and the helping and the introductions become much easier to make.

What we’re howling about this week:

Tuesday, September 22

Wednesday, September 23

Thursday, September 24

Friday, September 25

The Howlpha

One of my favorite San Diego companies right now is a tax business. Deeply unsexy. Absolutely crushing it.

That's the Howlpha, the San Diego companies, raises, and people I keep finding out in the canyons. One email, every Thursday.

It's my paid one, and honestly, it's what keeps the Social Coyote free. If you're just here for the events, you're always welcome right where you are.

What we’re howling about next week:

Wednesday, September 30

Thursday, October 1

Friday, October 2

Mark Your Calendars

Wednesday, October 21

Thursday, October 29

Monday, November 2

That’s enough howling out of me.

See you in the wild!

Jonah 🐺
find me on LinkedIn
or hit reply here [email protected]

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Howl yeah