Transcript 0:00 I had, like, a traumatic experience, as lots of people have. Yeah. Like a brain injury. Oh. Um, that was like, dang. Yeah. That almost took me out. Like- Yeah. Oh... and then I had nothing. 0:09 I almost did not experience anything that I was looking forward to experiencing after I left my hometown- Yeah... and, like, was an adult, and I almost, like, lost all of that. Yeah, yeah. 0:21 Pulling up as the pack moves low key. Signal in the wild, yeah, they find me through the feed. Howl in the night, not a whole core in sync. Two new next, before we order a drink. No stage, no pitch. 0:32 Just a night- Welcome to the Super Coyote podcast. [laughs] That's not even the name of the pod. [laughs] What's it called? That's not even the name. By- Okay. 0:40 It, the, it's actually called, uh, Into the Den because- Yes... literally go roam around and go places and bring this tiny little setup, which I actually kinda learned from you on this, on this, uh- Uh-huh... 0:50 I'll, I'll tell, I'll, I'll tell that story too, but where, where are we right now, Riley? We are in Downtown Works Mission Valley. They didn't pay us to say that. We're just grateful for the space. Yeah. 0:58 We're looking at the IKEA that way and the stadium, uh, in the other way. Yeah. But actually, okay, so this is funny. So I wanna get into a lot of different things. 1:07 Like, one of the specific things is, like, experience and age a, a little bit. But the... I'll tell a kind of a lead-up story 'cause, like, we went to, um... We were at a co-working space or an event. 1:17 You had an entire podcast booth set up in a conference room. Do you remember where this was? Oh, my God. It was a biotech, uh, community. Oh, my God. Really? Yeah. 1:30 [laughs] And you're just like, and you're just, like, pulling... Basically, I forget what, where we even were. It might've even been a different event. I don't know. But- I'm starting to... Yeah... 1:35 you're, you're pulling people in to this room to be like, "Yo, let's do an interview, let's do an interview, let's do an interview." Uh-huh. And, and the funny thing is- Oh. Yeah. Yes. 1:44 Um, it was, uh, was it Innovation Day? It might've been Innovation Day. It was Innovation Day or Startup... San Diego Startup Week, so the live podcasts I used to do with Terrell. Live. Was it that one? 1:54 It might've been one of those. Yeah. I forget. Yeah. I don't think it got published. I think it's the- Oh, no. This was, uh, Village Up. It might've been a Village Up. It was for sure Village Up. Okay. All right. Good. 2:04 No, it was Village Up- Yeah... uh, event, and I was interviewing the founders that were participating in that event, and you showed up- Yeah... and I was like- Get in here... "Come sit." Yeah. 2:11 Clearly, uh, cr- crisp memories. Uh, so anyways, the reason why I think that's really interesting is because, um, all the way back to, like, 2020, people have been like, "Do a podcast, do a podcast." 2:21 And I'm like, "Okay, cool. It's scary." Yeah. It's scary. It's scary. It's scary. The, the, they're like, "How, how do you even do it? How do you record? How do you do all this stuff?" And so years- Very vulnerable... 2:30 years, years, you're vu- well, you're vulnerable. Yeah. You need to talk a lot, but not talk at all. Yeah. It's not about you necessarily. Yeah. It's not a one-person thing. So- But it kind of is... 2:38 anyways, seeing, [laughs] seeing, seeing you do this, I was just like, "Oh, shoot. Like, she's already doing this," and you have this podcast, and we went in, and it was, like, super cool. 2:44 You literally had, like, mics and headphones and, and more setup than I even wanted to- Which was, like-... think about... self-done, which is, like, there would be so many people who'd be like, "What are you doing?" 2:53 But I was just like, "This is enough for now." Yeah. And so, yes, at the, at first. I think it's just, like, was being, like, curious and on, also on a budget. [laughs] Yeah. 3:02 And doing a good service for Village Up at that time, but also others. But- But you got into podcasting, like, long before that. You were using- Yeah... something that you had done- Yeah... 3:10 brought it over and kinda donated your experience with them. What, what, how do you, what did you, what was your podcast? Yeah. 3:15 So let me give it, I'll give maybe a little more context too on, like, okay, so for those who, like, don't know me at all- Yeah... um, so my name's Riley. 3:21 I, I've been in San Diego now eight years, which I think is important for- Okay... the community. Yeah. So, 'cause it's like, it's a San Diego community. Yeah. Um, almost nine years. Went to San Diego State. 3:32 Um, that, the reason I wanna mention that is 'cause I started the podcast- Yeah... my senior year of college. Okay. Um, uh, called Baddies Mean Business. 3:41 I just wanted, like, a fun name that people would remember, and if guys were on it, they're like, "I'm a baddie." Yeah. [laughs] Like, there would be, like, funny things, but it was about interviewing. 3:49 I learn better through learning from people directly and talking to people in conversation. Like, even now, I learn better by talking about things than I do writing about it- Okay. That's fair... you know, like studying. 4:00 So though, for me, I learned better by talking to people, and so then I would invite people I wanted to learn from to talk to me, 'cause you're also a student, and you have, like, no pull. Yeah. 4:09 And so I'm like, "I have no pull. How do I convince people to talk to me?" 4:13 And so I started the podcast to kinda give people, like, a platform to be on, but also I get to learn from them, and then I get to share it with everyone- Yeah... 4:22 I know who can, like, indulge in the conversation as well. So that was kind of the premise behind it, so I can meet other entrepreneurs. I was in the startup community since freshman year of college, and so- Yeah... 4:31 through, like, programs and things. So there, there was that relevancy of being endlessly curious as a student, wanting to kinda take the next step and learning from- Yeah... the, those outside. Yeah. 4:41 I think that what I find so interesting... 4:43 I mean, my, there's many things I find interesting, but one of the things I find interesting is, like, is you started so early on, and you're still super young, and people typically tend to discount age. 4:54 Like, it's like you need experience. You need to have seen a lot of things, and I've been toying with this idea. Yeah. I, I wrote about it a little bit- You do need to see a lot of things... 5:01 is you can compress experience down. You don't have to... You, you could wait till you're 80- Yeah... and you'll be very experienced if you pay attention to lessons along the way. 5:08 Or I think, in theory, you could compress it all the way down and just- Yeah... literally do as many things as you possibly can, and that's what I think is kinda funny is, like, every time- Yeah... 5:17 we chat, you're like, "Oh, yeah, and, uh, I did the film for, like, the football team." Like, what the hell? And then you're like- Yeah... "Oh, and, uh, I was a, an actor as a kid." And I'm like, "Whoa, whoa. 5:25 What are, what are all these experiences?" But then, you know, you just recently mentioned that you're one of a million cousins, and so it's like you've had... 5:32 You've gathered a lot of experience in a short amount of time. I think that a lot of people get scared and don't- Yeah... sort of experiences, and I don't know. 5:39 I thought that was really interesting, so it kinda, kinda relates to what you were saying a second ago. 5:42 Well, and a note on that too is, like, I feel like the reason why it's, like, it's fun to work together, um, between us is that we think about, like, people and life, I think, maybe a little similar in the way where it's like 5:54 you, you don't, you don't know until you try it, for one. Sure. Um, I think with the age thing, I think at first I don't know. I don't really get, I don't get defensive around it. 6:05 I think it's more of just like, uh, how do I get through this, like, little barrier just so I can kinda get to the, the end goal. And sometimes it's just people's, um, thoughts. 6:14 'Cause there's that whole conversation on like, you know, post-COVID, pre-COVID Gen Z, and work ethic, and communication skills, and all of those, which I can't say is, like, not valid. 6:24 [laughs] But what I can say is that the best way to build experience is by, like, experiencing. [laughs] It's, like, not rocket science at all. 6:32 You literally just put yourself and throw yourself out there as much as you can in as many places as possible, and talk to as many people as possible. Yeah. It can really accelerate your learning by that. 6:42 Did you learn that by, like, act- By... How did you learn that? Were you always just curious like that, or did you- Mm... have experiences, realize that experiences teach you things? 6:49 'Cause I'm sometimes nervous to go to events. I've been to, like, a million events. Sometimes- But sometimes I'm, like, sit in the car being like, "I'm kinda la-" Am I gonna sound stupid? Or am I supposed... Yeah. Yeah. 6:58 [laughs] Yes, and not care about it. No, it's, uh- Uh-huh. Okay... I'll go in and then it, it's always fun, and- Yeah... you always meet people. Yeah. You always have that feeling. 7:06 Like, there was another time we, we did this barbecue, and I'm sitting there- Yeah... 10 minutes before, and I was like, "No one's gonna come. It's just gonna be me, by myself." Yeah. 7:12 And then 30 people came- And then there's plenty of people there... and it was awesome. Yeah. But I think it's always in your head. So I- Mm... I guess I'd be curious. Yeah. Did you... 7:17 Were you always just like, "I don't care. I'll just try stuff," or d- how'd you get into that? How'd you- There's, like, a-... get into that? There's a short story to this- Okay... and a long story. Okay. 7:24 So I'll, like, try to make the, a medium story. [laughs] Okay. Um, because I was a really shy kid. Okay. But my mom was, like, not shy at all. Okay. And so my mom put me through acting to make me less shy. Oh. 7:36 Essentially. So- So she observed something. Yes. Okay. 'Cause she also is like, she's accomplished, she can accomplish a lot because she's just like, she just goes and asks for it. Yeah. 7:44 And I was a little bit more timid of a kid. And so she put me through acting and other things just to kinda like, just, like, work it out of me- Yeah... essentially, and it worked. 7:52 Um, and so that experience, and then w- I think it wasn't until maybe I was about to graduate high school that, um, I had, like, a traumatic experience, as lots of people have- Yeah... like a brain injury. Oh. 8:04 Um, that was like, dang. Yeah. That almost took me out. Like- Yeah. Oh- And then I had nothing. I almost did not experience anything that I was looking forward to experiencing after I left my hometown- Yeah... 8:14 and, like, was an adult, and I almost, like, lost all of that. Yeah. And so I was just like, "What was the point of all that?" So that's when it flipped a switch. 8:22 I got into s- I don't even remember applying to colleges, because at that time I was, like, a little brain injured, a little brain broken. Oh, okay. Um- What was that? What happened? It was a, like a car accident. Yeah. 8:32 Okay. And so I had a subdural and epidural hematoma and this fractured skull. Got it. And so it was, like, a, just a whole lot going on. Yeah. 8:38 So the crack in my skull actually naturally solved the brain bleeds, apparently. Because- Because it let pressure out. It released the pressure off of it. Oh. 8:46 So it's like this miraculous thing where I didn't need brain surgery. Yeah. Um, and in high school I was so glad, 'cause I got to keep my hair. Oh. 8:52 Uh- Gosh, like a, uh, kind of like a sequence of, of unlucky to lucky events- Exactly... in a way. It's so interesting how... It's kinda funny. It's like you don't want to... What's the word? Uh, you don't want to 9:06 have to go through something like that to realize it, but it seems like a lot of people who have had an experience like that- Seem to benefit off of it... yeah, yeah... crazy, no. I had one at 27. Really? Yeah. 9:15 Wait, a TBI? Uh- Or, like, a traumatic- No... experience? I was like, I was... I, I don't, I don't talk about this. I was, I was dying and got brought to hospital. What the heck? 9:24 And then got a full rebound, and then you, you kind of like, you had to relearn a lot of things. You come out and you're just like- Yeah... "Huh, I gotta relearn a lot of stuff." I'm like, "Dang." 9:31 And then in your- "Take it for granted"... and in your back of your mind, yeah, exactly. You're always just like, "Huh." Mm-hmm. "Why was I so... Huh." Why was I... 9:37 Like, it, it didn't, it gave you perspective, I feel like. 9:40 For me, it, like, gave me a, like, a really good perspective of the things that, like, felt important weren't, which is, like, a lesson you hear over and over in every podcast- Yeah... that ever existed. 9:48 But when you've experienced it, it's different, and so you kinda have to. Yeah. That's one of those, like, hot stove things, right? 9:53 It's like, it's like, "Let me tell you all about it," and you're like, "Yeah, but I need to burn my hand a little bit." But I'm like, "I need to burn my own hand." Like... [laughs] Yeah. Yeah, yeah, yeah. 9:59 I watched- Probably not... you in the mirror. It's like, it, that sounded terrible, but- Yeah... okay, so that's cool. So that, uh, cool, because you're fine. Uh, it's cool because you're all good. 10:07 [laughs] We're, we, we are good. We are here. But it makes sense now because you had this experience where you're like, "Okay. Well, I better go live some life a bit." Yeah, for real. 10:16 Then you go to college and you kinda get, to get a whole pile of experiences. But, um- Yeah... what got you into events? Like, was it because you were always... 'Cause you had mentioned you have such a giant family. 10:27 Maybe- Yeah... you actually were organizing people, but was that the reason? No, 100%. Okay. Like, I, 'cause I was always... 'Cause I have a finance degree. Okay. For, like, sitting on my, like, shelf. Yeah. 10:37 Um- No, like, I mean, events. Numbers behind events. Yeah, you need that. Weighing out. [laughs] I do events for investors and VCs, so the, the, the language exchange is nice. Yeah. 10:46 But I always have been more operational anyways. Yeah. But events-wise, I never looked into events. I told myself I would never do events, um, because I always hear about burnout. Hmm. 10:56 But I come from a Polynesian, like, big family. Like, 26, 27 cousins. They get added on here and there. Um, [laughs] so you just don't, you just don't know- Right... 11:06 until you have a family reunion, which I just had, so we are at 27. Um, and [laughs] I, our barbecues would be huge. Okay. 11:14 And so my mom, at Easter, she gets, like, four bouncy houses, and, like, this whole, like- Yeah... huge menu. What's like, probably could feed 100, and it's for, like, 30 people. Yeah. 11:24 But we're also Samoan, and so you kinda eat for two. Yeah. So that was always a huge thing. Like, we would start prepping at 6:00 AM. Yeah. And then the event would start at 12:00. S- And we'd be prepping all morning. 11:34 So you've been organizing lots of people, admittedly very... Well, I guess it's kind of, I was gonna say admittedly, like, close people, but I have cousins I'm not that close with, so I can't imagine- Yeah... 11:44 you're close with all 30 of them. Yeah, pretty much. Pretty- There are some strangers in the mix. Totally. Like, and then they got spouses, and so it just started growing. Sure. 11:52 And so it, that experience is like my mind worked that way. Got it. And that's kinda, like, the social aspect of that, sure. 11:59 But in college, the, really the reason I got into events is 'cause I couldn't afford tickets to anything. Uh-huh. Like, at all. Like, all the conferences. Yeah. And so I was like, "Can't afford to go, but I like to go." 12:08 And so I would volunteer, like, for free at all these events. Cool. Which, like, that's how I kinda got to be... Then I think I just showed up enough that people just sort of were like, "Who is this chick?" Yeah. 12:17 And so then you just, like, start to get to know people more intimately, and then- And then one day you're just blank and you're like, people are asking you to do events for them. And so- True... 12:28 my mind always, like whenever there was like some type of event project, I always was like drawn to it. And so it was, 'cause for me, it was always an opportunity to meet more people. 12:36 It's funny because you didn't wanna do events ever. No. As like a me- you chose not to do them. I wanted to be like a glass tower, like finance person, and I was just like, it just was not in the cards. Isn't that weird? 12:47 It's like, it's um... I was listening to this quote the other day, it was basically saying something to the effect of, "You shouldn't necessarily follow your dream so much as you should follow your, like, skill- Oh. 13:00 Mm-hmm... in a way. You know, and, and you've been doing this, like organizing people for so long- Yeah... uh, that you're probably just really good at it. Who le- Oh... by the way, who led... 13:08 Who was like the, who's the leader of your family for, for stuff like that? Was it your mom? Was she like, "Easter, we're gonna host this," or, or- Yeah... "We're gonna organize the whole thing"? 13:16 I would say it's like the women in my family. Yeah. So my mom, she's a big one, but yeah, her sisters as well. But she's the... My mom's the youngest of seven. Okay. And so that whole... 13:25 I think that's also where the age thing doesn't... Uh, like my perspective on age, yeah, you need experience. I'm not gonna deny that. Yeah. 13:31 But my mom's the youngest of seven, and she's a huge leadership type for her family, and so... Or for the family. Yeah. So yeah. 13:38 I, I think naturally to me it was like, you don't, there, the hierarchy of life is a lot more blended than people try to make it out to be. Yeah. I think that's true. 13:47 Also, I think there's an advantage to being the youngest, is you watch the older ones kind of make mistakes or- Exactly... experience things, and you get to kind of tag along. True. That's also true. 13:55 My brother, he's like learned everything fast, and I didn't. I was a little, it was a little frustrating. Yeah. It, it, you know. You almost get like a handbook. Then you're like, you're given a handbook. Yeah. 14:02 And so it's like- Or like, "Oh, when they did this, they got in trouble. I'm gonna do it a different way." Yeah. Yeah. Totally. You're like, "I'm not gonna do that because I see what happens when you do that." 14:09 [laughs] That's funny. So you got... Okay, so you got into events. You started to just go to a ton of events, so you started to see a lot of events. Which is, I think, how we met. I think that's probably true. Yeah. 14:18 Because I've always, I've always realized that like, the more times you go to these things, the more times you recognize people and the easier to say, "Hey, wait, didn't I see you recently?" Yeah. 14:25 That's kind of why I'm, I push on just go to stuff. Just like go. I think there's like... You sometimes... I always had like a difficult, uh, relationship with the old idea of like planning things out- Mm... 14:35 versus you, you kind of just mentioned it, like planning things out versus just like running with where things are taking you. Yeah. 14:40 And I found that some of the coolest things that's ever happened in my life has come from just going to see what happens from something I never planned. Yeah. Right. 14:49 And so I think the, seeing that happen on multiple occasions makes it a lot more fun to kind of- Yeah... just keep it up and see what happens. 14:57 So going to events was one version of it, but there's a million other ways that it can be done. What type of events do you like the best, or what are you organizing lately that you're, you're like, "This is kinda..." 15:06 Truthfully, I get nervous at events, too. Yeah. Like I, like a lot of times I don't really go to events unless I'm like planning it or I know the person planning it, um, because I like to know who's in, like who, uh... 15:16 Like, I like to n- have deeper conversations- Mm... period. So going to events where I know there's people I know there with a healthy mix of new people- Yeah... is like my favorite. And so- Yeah... 15:27 there's a lot of community events where I'm like, "Oh, you're going there? Done. I'm there." Yeah. And so- Yeah. Yeah. For real. 15:32 That's the other thing, too, that gets really interesting is kind of the more you go to stuff, the more you kind of get, get pulled in. Um, Julius is really good about that. Yeah. 15:39 Where you text C, and he's like, "You going to the thing?" And you're like, "I wa- Okay, let me..." You're like, "Thanks for telling me about the thing. I didn't know about the thing until you told me." 15:46 [laughs] "I wasn't sure. I wouldn't know if I wanted to go, but now I know I have a few people." Yeah. That's kind of like thinking about the idea of like how do you... 15:53 And we, and we toyed with this a little bit, but how do you do something that, where you're organ- you're getting together before so that you can go in and feel like you have a small group? But- Yeah... 16:03 I, I totally agree with you, 'cause like there is something to be said about, um, you know, the 10-person barbecue, which- Yep... you know, we're doing some of those just for fun on the side. Yeah. 16:10 Just get some people on a patio. But the other thing that ends up you almost need to have happen, I think... I mean, you could do it many different ways, but when you go to the bigger events, you start- Yep... 16:18 to pull people out to be like, "You know what? I wanna, I want you to come to something small." Yeah. That's why I like these bigger ones, is- Mm-hmm... you get to start to get this group of people. 16:26 These are some interesting people that I'd like to, you know, talk more with, know more- Yeah... invite to, to something instead of- Yeah. Which I think even strategically, if you like- Yeah... 16:33 pulled yourself out rather than just, like, preference. Like- Yeah... 'cause I mi- I wanna ask you the same question of like- Yeah... what type of events do you like to go to? Yeah. 16:39 Um, e- based on, even besides, like, personal preference, I think strategically too, you want people who know people in the room. Yeah. In general. 16:48 'Cause that opens them up and psychologically to be more, like, vulnerable or more open to, like, creating new, because they kind of met that quota of like the I know people here. Yeah. 16:57 I can go talk to other people and build that up a little bit more. 17:00 So then they feel a little bit s- I feel like a little more like, I feel like they have a champion in the room to pull, like be like, "Oh, do you, have you met this person?" Mm-hmm. And kind of- Good point... 17:08 so especially people who struggle to put attention on themselves or talk about themselves. Some people don't. Some people love to talk about themselves. Sure. Um, you could be like, "Oh, have you met this?" 17:16 And then you create this like group dynamic that wasn't just focused on one to one, it was like a one to three, like type of- That's a really good point... conversational, like entrance. Yeah, yeah. I like that. 17:25 I think that's... What do you think the optimal mix is? I've heard anywhere from like a third are people who, who... They're not random, but like a third wild card, some people say. Yeah. 17:36 It's like there's a group that knows each other fairly well, but you need enough people that are new, 'cause otherwise it's just like the family hang, and- Yeah... everybody knows everyone already, and- Yeah... 17:43 that's cool, but then you just get like update, life updates. Yeah. You don't get the new people. True. I think it depends on what you're trying to do with the event. Okay. As like an event planner brain- Yeah... 17:51 it depends on the goal of the event. Yeah. Um, 'cause if you are trying to introduce new people to new people- Yeah... sometimes the bigger events in the, I mean, in the thousands or hundred... 18:03 Like in the thousands, forget about it. You're gonna know maybe like 0.01% of that- Right... of people. Um, 500 and under is where I live. I live in those events, and those even can be considerably large. Mm, yeah. 18:15 And if you're trying to create intimate relationships. If you're just... But in the end, events are means to ends. E- events- Yeah... isn't about getting the deal done in the event. 18:23 It's about Getting the contact information- Yeah... knowing enough about them on how to strat- how to, like, re-approach the follow-up in the end. That's a good point. Yeah. 18:32 And- It's probably rare that it actually happens live. Wait, how do you do... How do you think about intimacy at, like, a, a 500-person event? I think it's possible, depending on the tone of the, the hosts. 18:42 I think, I think it's up- Yeah... I think a lot of, like... It's har- hosts, it's so hard to be planning an event. Yeah. Everyone who's planned an event knows it's hard. Yeah. 18:50 Like, it's a lot of work, it's a lot of details, a lot of money, time, all the things. So sometimes it's really, they get caught up in the p- the logistics- Yeah... where it gets- Yeah... 18:58 a little harder to curate the tone- Yeah, yeah... of the room, because the tone is driven by the people in the room. Yeah. And so you, the curation movement of people. 19:07 I'm, I've kind of jumped on the ba- the, like, I was kind of, like, I wasn't sure about the s- the cu- curation 'cause I kind of, like, um, s- I made it parallel to exclusivity. Okay. But it's not. 19:19 Um, I under- I li- I like the power of curation because it's helps you have an understanding of how that tone's gonna be set. 'Cause you know the people in there, and you know those people are gonna create that tone. 19:30 That's fair. Yeah, 'cause you want a tone of, like, like, it's like, no, y- it depends on what you wanna kind of accomplish, but- Well, it's, it's a good point because there's... 19:39 It makes it feel s- it, it's a little easier to invite someone who you've never really spent time with if you know that you have a few people that are tone-setters. Tone-setter. 19:47 Like, they c- could whack-a-doodle with you, you know? Honestly. Yeah, yeah. Right, right. Just, like, whack-a-doodle with you. Look, you're good energy. You're gonna ask, like, people about their music preferences. 19:56 Yeah. You're probably gonna bring music. Yeah. One of my favorites, Justin, Justin Renfro- Yeah... is, like, he's, like, he's such a good tone-setter. Like- Yeah... he's just a chill dude. Yeah. 20:04 It's like, you know those, you know those people in the room where you're like- Yeah... "Ah, it's cool to see that person in the room" type of thing. Yeah, that's true. For your end, then- Okay... 20:10 'cause you attend so many events. Yeah, yeah. More than me. Yeah. Like, what about you? Like, what makes you like, "I like to be here. I wanna be here"? 20:18 It's so interesting 'cause I'm kinda conflicted on the reason to go versus the over-programmed. Yeah. Because what I've kinda started to see is there's this really, there's this sort of, there's this balance where 20:30 everyone's kinda cold when you get there, always. Every first 10 minutes, 20 minutes is always awkward. It's, like, doesn't matter what it is. 20:36 It's like, I, and, and I've looked into this, and I thought it was, I thought it... I, I couldn't really figure it out at first. But it's like, it, you pick up, you know, your brother at the airport. Yeah. 20:45 First five minutes, kinda weird. You haven't seen him in a while. Yeah. But then you, you get there, right? And so every event's like that. Every gathering's like that. Every kid's birthday is like that. 20:52 But then what j- what, what's been happening a lot is then you put something in the middle. Mm-hmm. So, like, uh, typically it's pa- panels or, like, everyone wants to do panels now. Yeah. 20:59 And then after is when, like, the really super fun networking is. So you kinda need to think about how do you balance those two, where there's enough time to kinda get there and warm up a little bit- Yeah... 21:08 have some sorta reason to be there, and then you can after get the really good mingling. But I've also noticed that, like, we've been seeing these panels happen where not everyone wants to go in. Mm-hmm. 21:19 And so you're kinda seeing people craving just spending time together. Yeah. And so it's kind of a balance. It's a tricky balance. And I think you bring up a point of, like, trends-wise. Yeah. Like, where... 21:31 'Cause I think I'm just, like, n- I nerd out on, like, conversations around how people co- um- Yeah... socialize. Okay. Especially post-pandemic. Yeah. Especially AI. 21:40 Like, there's this trust coefficient that is, like, so mu- it's so much harder to accomplish- Okay... um, as a person in general. 'Cause it's, think about it. 21:50 It's like when you think about the people who you l- see as friends that came from professional settings, how? Mm. Was it a happy hour? Like [laughs] was it, uh, like, the inside jokes? 22:00 Like, the, the power of inside jokes is a, a really powerful mechanism- Right... of intimacy and vulnerability with relationships. That's true. 22:09 Um, but sometimes people don't go that far into how do you create those type of moments. And as event planners, we don't. It's, it, those things happen very organically. 22:18 But sometimes, sometimes it's something that we can maybe make happen. And so- Yeah. Oh, like, you can kinda create the... Yeah, because if you over... So I was just at this event the other day. 22:27 Uh, I didn't read much of what was happening beforehand, so- Yeah, yeah... it was new on me. Yeah. Uh, so, so I pop in there, and I didn't realize it was, like, very, very structured. Yeah. 22:36 It was like, let's do activities, let's write note cards, let's do all that stuff. It ended up being a bunch of community, you know, uh, and group, and, like, club leaders in San Diego were- Yeah... 22:44 getting together to kinda talk about what that all feels like, whatever. Um, and so that was, like, very, very structured, whereas, like, I kinda typically index the other way, where I like when it's, uh... 22:54 I like more really interesting spaces- Mm-hmm... and then some, some mix of people. Yeah. 23:01 Um, it doesn't have to be, like, heavy curated or private or any of that, but it's just, like, it's nice to have that mix, which is like a, you know some and not others. But it's more about kinda where you are lately. 23:09 Mm-hmm. Having some music and having some sorta setup. Yeah. Um- That's my type of favorite event. Like, if going back to that question. Yeah, yeah. Less structured. I think less structured. Less structured. 23:18 'Cause if you're the type of person, the right type of person can make a lot, like, a not very structured event one of the best- Yeah... you could possibly have. 23:28 Because they make it even better than what you could have probably planned it to be. Yeah. Because everyone buys in on the same time. But it just depends. It's not always guaranteed. 23:37 Well, the, there, I mean, there, there does feel like there's, like, a shifting mindset a little bit. And I'm kinda just pounding on this, so most people have heard me say this. 23:45 But I think it feels a lot like people are kinda skipping step two in getting to know each other. Mm-hmm. So it's like, "Hey, what's up? What's your name? Okay, great. 23:52 Well, I have this product that you should consider buying." It's- Buy my thing. Buy my thing. Buy my thing. 23:56 What I don't, which I don't fully understand, I don't know if it's, like, the way that some of these events are set up so that you, you think that this is your only opportunity to go in and meet the people in person, so I have to sell them now. 24:07 Yeah. Because it feels like, and I've run into, we've run into some really, really good salespeople who don't operate that way and are incredibly successful- Yeah... because they put in, you know- They put in the time... 24:16 time, a different type of effort. They wanna get to know you a little bit. Trust coefficient. Um, trust coefficient. 24:21 And so it feels like that strategy's more effective, and yet people aren't really following that strategy. And so that's something I've noticed- Mm... at a lot of these events where it's like- Yeah... 24:30 it, it's almost like- There's some sort of urgency that's not necessary. I don't know. Yeah. Are you hearing that? 24:37 Well, I have an interesting question to put up with you, 'cause this kinda ties into maybe the age experience thing, 'cause the '90s, 2000s level of socializing and networking and sales, I feel like was a lot more direct. 24:51 Yeah. And, uh, pitching and, like, logistics and logic and efficiency, it feels like. Not always. 24:58 Just relationships were always in that category, but I mean, when it comes to conversation, you can get to that point of logistics tactic quicker. Yeah. Now, I think in a post-pandemic world, it takes longer. 25:11 I think people will love working with people they enjoy being around and can trust. True. So that sales pipeline with relationships building to a deal feels longer, in my opinion- Yeah... in a way. Because people... 25:25 I, I feel like the way the world's gonna move in is that people are gonna become so... It's gonna be so hard to trust what's online and trust what people... 25:32 or trust what's online, period, that they're gonna rely on r- the direct relationship with a person- Right... to really drive that conversation. And so it takes time to do that, though. Yeah. 25:43 So that's, like, a thought, it's something I think about a lot is, like, w- is that where what is required now in business or in life, you know? 25:52 How do you make people motivated to continue to network and meet people a- and make things get done in comparison to maybe before when people were very just, like, straight to it? Yeah, maybe that's true. 26:03 Yeah, like the business suit and the business cards kinda thing. Do you agree or disagree? I- I'm curious. No, I think that's pretty spot on. 26:09 I mean, I think you're right 'cause, like, 'cause now we're seeing, you know, tags with AI photo on this post. Yeah. So it's kinda... People, I think people, yeah. 26:17 I think people wanna trust, they, they need to trust each other more, but it's harder to get to that point- Harder... for us- Yeah... like you're saying. 26:24 So, like, that, that's kinda why I pushed back a little bit on that, that type of, um, that strategy when you go to an event, and you're, like, a little bit, a little bit more maybe above average aggressive. Yeah. 26:33 People are really accessible these days. Like, come on. Yeah. Like, when in comparison to before, you have to actually, like, know somebody- Yeah... or, like, know somebody that knows somebody that knows. 26:40 Now, it's like you can access anyone and everyone in some type of way. It might be their, their AI agent, like, behind the email- That's funny... that, like, is d- Yeah... you know, doing all that. 26:49 But that's another point is, like, it, you just don't know who you're talking to online. Yeah. You need to meet them in person in some way. Yeah, I think that's true. 26:57 It's also c- But it is kinda changing the event space a little bit. And I don't know if you've seen this too, 'cause we were talking about how curation's starting to become more valuable to many people. 27:06 And so what I'm kinda seeing is that there's a lot less public events that are super interesting. Yeah. And they're, they're kinda pulling into this private- Yeah... 27:16 group, which is fine, but that means you either need, you need to find a way to access them, and that's either meeting some people in a public event that will invite you there- Yeah... 27:24 and kinda demonstrating that maybe you should be there, you're cool to hang out or whatever, uh, the phrase, the correct phrasing is. 27:29 I feel like the curation was like, so the buzzword of curation, 'cause curation, I think, has always existed. Right. 27:34 But curat- the buzzword of curation now that many people use is, like, a response to the lack of feeling of vulnerable, intimate, and- Yeah... like, deep connection with people. Yeah. 27:43 So I think they use the word curation and buzzwords like community building da, da, da, as a response to people trying to find a solution to the intimacy problem- Right... in relationships. 27:52 So I think it's finding the right, the, the real solution through curation. Right. Everyone has their own version of it. So it's just like- Yeah... it's pretty subjective in a way. 28:02 Um, it could be specific on different factors. But yeah, it, it's true. I think it was just like a, our world is so pendulum. I have to refer to this all the time, the pendulum between analog and digital. Oh, I know. 28:13 And so it's like we're swinging so hard digital, people are gonna swing right... I feel like the people are gonna swing right back into analog. I think it is. I, I, I definitely agree with that. 28:22 I think the other thing too that's is the idea that we need to always be growing- Mm-hmm... an event size or- Yeah... Uh, well, let's just say everything. Everything needs to grow always. 28:34 Uh, but what ends up happening is you get this cool event with 20 people, and then it's like- Yeah... some- someone organizing it needs it to be 40 people. And then, and then it starts to shift and change kinda. Yeah. 28:43 That's, that's a little tricky too. Which is hard 'cause it's like for a lot of organizations, like, if you think of the, the budgets and logistics, you have to grow. You... 28:51 Depending on which category you're working with- Yeah... 28:53 a lot of people res- um, respond to, their solution to scaling something is expanding the volume, which is growing an event, making it bigger, but then it loses the special sauce- Yeah... 29:03 that, like, people loved so much when it was intimate. Yeah. But they're required to expand it- Yeah... 'cause it's attracting sponsors, it's attracting ticket revenue, so they can do bigger things. 29:12 So it's like- Right... means to another end that people sometimes are like, "Why are we doing this?" And I'm like, "I physically have to to pay for these things." Like, so finding a solution to that 29:23 is, there's different ways to it. But I think that's what commonly is done, is people expand to bigger events- Yeah... or they do bigger events because they need the logistics, the budget- Yeah... to keep going. 29:35 Yeah, that's fair. I, I mean, the other thing too that's shifted in maybe the last four years is people a few years ago would not pay for an event. No. It was like imp- It was like you couldn't do it. 29:46 You charge 10 bucks or something, and then people- They'd be like, "I'm not going"... full. Yeah, right. "I'm not going." Free only. Um, which then is even harder to organize. Yeah. 29:53 Um, but I think we've shifted a little bit now. Because like you're saying was like you kinda need to figure out a way to, to cover a lot of it and get creative. And I don't know. I mean- Yeah... 30:02 and people are figuring it out. I think so too. 30:04 'Cause then now the, if you do a smaller event curated, then it's a lot, it's much easier for, like, somebody, like, a, somebody who is looking for something very specific- Yeah... 30:14 a specific person, a specific, specific angle. Yeah. It's right there, and it's concentrated. Yeah. And so rather than having 120 in the room are qualified, then it's 20 out of 25. Right. 30:24 And those numbers are much better. 30:26 And so I think that's what people are figuring out now and why the people are willing to buy in a little bit more to curated events is because you know you're gonna, you know what you're getting. Yeah. Yeah. 30:36 Yeah, that makes sense. Yeah. Yeah, it is kind of interesting. What are you liking, what are you liking in the event scene? Like, what are you... Or what are you, like, wanting to organize more? 30:43 'Cause I know, 'cause we kinda came- Fun events. [laughs] Like, that sort of thing is we, we kind of were like, "Let's just do a fun event." Just, like, fun events. 30:50 Like, just experimenting with things, I think, a little bit more. Um, I think just, like, giving people a good time. 30:57 I think I want people to, it's i- in the end, just, like, leave something that we hosted and just be like, "That was-" Yeah... that felt different. Yeah. 31:07 That felt like I could be myself a little bit more and, and also meet people I feel like I could, like- Yeah... work with or connect with or get a drink with later on. Right. That's the point. Yeah. 31:21 Like, building people up to have more fulfillment in their life socially is the goal. Like, it's not rocket science to me. Yeah. That's, events is just my av- avenue of doing it, and there's, there's so many. 31:34 Podcasting is another. That's, I, I mean, I think that's kind of... I mean, that's one thing I'm excited about Hell House for is they're kind of shifting how... It's, it's like people who like... 31:44 It's almost like people who like a certain- Yeah... group of stuff. They like startups, they like building things, they like companies, they like just building whatever. 31:51 And, and then let's go take that group and go have some fun with them, as opposed to the type of event where you're like, "I need to go sell my startup to a whole bunch of other people 'cause it's a networking event." 32:02 Yeah. We're kind of, like, trying to be a little anti. Yeah. But that's why I think it's kind of fun. 32:05 I mean, I, we were, we were talking about what's, what all's happening in the c- we just talked about, like, what the trends are, and we were like- Yeah... kind of trying to not do that. Plot twists. 32:15 Nobody likes to be hunted. Ironically, we do have a hunt in our Hell House. That's true. So hunt that, and don't hunt people. [laughs] It's so hard. It's so... 32:24 [laughs] It's, I think that's just, like, people who are often sought after, like, are often sought after. Right. And so they're so used to that, they just wanna be be. Yeah. 32:36 So we, it's just like, well, we'd like to create an environment where people can just be. Yeah. And if you got, uh, something to get done, you put in the work to, to- Yeah... 32:46 know somebody first, and then you can go do your thing- Yeah... on your own time. [laughs] Is that crazy to have? I, well, we're gonna find out. 32:58 I mean, I think, I think part of the fun is we're like, "Let's just do some stuff that's maybe a little out there and see if it works." 33:03 So it's like, it's almost like all the way back to the beginning when you were talking about just doing stuff, experimenting, and seeing what happens. It's an experiment. Some of this might be weird. It's really weird. 33:11 I like... Let's, let's get weird. Like, just a little weird. Yeah. Maybe a little more weird. But it, but at the same time, I'm, I think the op- the goal f- the goal for me at the end is that, 33:22 I don't know, maybe one person is like, "Hey, I met this awesome person that I met up with again or multiple times after"- Yeah... is, is ultimately the goal, I think, after something like this. Totally. 33:31 'Cause the, outside of that, it's like I just want people to have a good time, and I want people to- Yeah... to kind of... I like, I wanna be able to keep doing it the San Diego way, which I think- Yeah... 33:41 which we can, but it's, it's feels like it's sh- it's sort of drifting a little, and I just wanna keep that- Uh-huh... keep that going. What's your San Diego, San Diego way? I think- My San Diego way? I'm curious. 33:51 Come get it. Yeah, what is your San Diego way? No, you go first. [laughs] Okay. I think... Well, I, I kinda think it's like there seems to be, 33:58 there seems to be kind of like a slower get to know people, kinda like you were saying. Yeah. 34:02 Sometimes you get 10 or 15 minutes in before you actually figure out what someone's up to, 'cause you're talking about, you know, surf or whatever else- Yeah... curious about someone else. 34:10 And, and then there's also this idea that you're not, um, ju- like the person you're talking to may not be the exact person you should be talking to, but they might know the person. They might know them. 34:21 And so that, that's kind of the San Diego way. I kind of think about it as like how do you, how do you not just like... 34:27 How do you think about it in a way of just getting to know someone so that you can connect them with someone else, or maybe they are the right connect? I don't know. Yeah. 34:36 I feel like there was, like, a saying I was trying to create to, like, kinda summarize that. 'Cause everyone sees San Diego, and sometimes they don't like the laid back, uh, attitude of San Diego. Yeah. 34:44 Or they want a little bit more. And some people love it. They come here specifically for it. Mm-hmm. But I think the common thing I see with San Diego is, like, peop- they, people prioritize people in the end. Yeah. 34:52 Like, I think in the general expe- uh, approach is, like, people are very people-oriented. You wouldn't come to San Diego to sit in your house- Mm-mm... and do, [laughs] and do nothing. That's what's San Francisco. 35:03 San Francisco's there so you can work and work and work. That's what it's for. 35:07 San Diego's here to be out in the community and out experiencing and out, um, enjoying the things in life that, like, are meant to be enjoyed. Yeah. And I... That's why we pay for it to be here in the first place. Yeah. 35:18 Sounds fantastic. So it's like why can't we just bring that in every element- Yeah... of life and every, um, you know, industry? Like, why not? Like, who knows? It's just- Yeah... 35:27 there's no right w- there's no right or wrong. There's just other people's ways of doing it, and this- Yeah... this just happens to be ours. Like... [laughs] It is true. And we're testing it. 35:35 I mean, we'll see if it works. It seems like something's working, but we'll, we'll figure it out. We'll figure it out. 35:39 We weren't just necessarily trying to, like, hype up the event the entire time, but I did wanna kinda understand your philosophy on, on connecting and thinking about just, like, putting together events. Yeah. 35:48 'Cause I think it does, it does feel like it's changing. I mean, watching it for a while, it does feel like it's changing. Yeah. We're trying to do some experiments, um, and keep the stuff that works. Yeah. 35:58 I think it's just, like, the attention to the things that are usually put on the back burner till the end. It's like actually bringing those- Mm-hmm... 36:04 and paying attention to it earlier on in the process is kind of that summary. Yeah. 36:10 But in the end, I just want people to have a good time, just feel like themselves, and leave with a really good, you know, somebody they wanna hang out with again. Yeah. That's really it. Yeah. Yeah. 36:20 And may- and maybe come to our next thing. And then come to the next one. Because, like, we, we'll just keep on going and keep experimenting- Yeah... and just having... And just getting weirder. 36:27 What's, um, what's one thing you want people to know about just, like, approaching events or, like, going to events or events in San Diego or, or whatever? You're kind of a pro. Not like him, I die. 36:38 Um, I think for the way I like to go is that I think some of the favorite m- my favorite people I've met in spaces I like are completely outside of my norm. Mm. Um, at a concert that I... 36:50 Of a music that I don't listen to- Yeah... 36:52 but, like, I was invited to as a, with, by a friend, or, like, you know, just kooky experiences where it makes it really easy to bond with the people in the room 'cause we're like, "What are we doing?" Yeah. 37:03 So I think Gen Z, especially in Gen Alpha, like these, this, these younger generations are so, are really focused on, like aesthetic, I think because of social media. 37:14 So like this, like right now, the sororities, the Southern sororities, they're all like extravagant rushes- Oh, interesting... with like outfits planned, thousands of dollars spent. 37:24 That seems to be a younger generation thing that's going on. It's gonna continue. Yeah. So you can't have a baby shower with just like a plastic tablecloth and like- [laughs] Sorry... 37:31 Little Caesars anymore [laughs] as much, unle- unless you feel you're that, that's your vibe. No, no offense. No offense. No, no, no. People can have that, but I think that- The trend is going towards a- There's a-... 37:42 sort of a visual- Visual-... extravagant... visual attention. Visual and- Okay... visual, the attention to detail when it comes to visual elements. Yeah. Um, and then experiential, like try, oh, side quests. 37:55 I'm, I'm so side quest h- like, uh, focused- Okay... in a lot of things I think about. Yeah. 38:00 'Cause I think there's something really fun about the idea of doing something at random just because the story of it, and I think something l- experimenting with that is something I think about a lot- Well-... 38:11 especially with events. But no, but like to, to, to happen to that, I mean, if people are drinking at a different rate, people wanna go out and do activities. Yeah. 38:19 So the q- the, the quests, the side quests are, are actually pretty interesting. Yeah. So what replaces the, the, the happy hours and the bar, like the- Yeah... 38:26 the bar hopping and right now I think Gen Z's pushing towards like, "I'm going to a DJ set in Golden Hill on Friday with my friends." 38:34 Which is like, you usually go to the bars or whatever, like we're literally going to a free DJ set at the park, and just like gonna put out a blanket and hang out, and so- Hm... 38:42 and that's with like a lot of other 20-year-olds as well. I kind of like that. 38:45 Actually, uh, I haven't mentioned this to anybody, but do you want to do like a park event, coolers, all the like San Diego NA brands, and just like picnic somewhere? Totally. I think that'd be kind of fun, right? Yeah. 38:58 Like I think it just like family barbecue vibes. Yeah. Like- Yeah, yeah, yeah... it's like full circle moment. Yeah. Like just run it back. Have you been to like Tecolote Shores or something? Huh? 39:06 Tecolote Shores, have you been there? No. Oh, okay. What is that? Uh, it's, it's cool. It's the, you could be by the playground or not- Got it... but I think that there's some like cool- With kids? 39:16 I was just thinking like cool, like coolers and like- Yeah... get our favorite NA brands and 'cause they're partly the reason why I think, I mean, there's two approaches, I guess, to that. 39:24 It's like you don't, uh- Who brings- You don't want to, you don't need a drink permit- Yeah... right? 39:28 If you're not drinking booze, but also people aren't drinking, you could do it earlier in the middle of the day or something. There's so many NA, Cava, like commercialized Cavas- Okay... like been a thing. 39:36 Like there's just so many mood drinks. Yeah. There's so many different types of drinks coming out too. Yeah, yeah, yeah. Beyond alcohol, so that whole market is like a whole- it's a thing- Yeah... 39:46 and people are making events around it. It's not just mocktails and cocktails, it's like- Yeah... a whole variant of different types of things. Part of the experiential I think as well. 39:54 That's the most yummy, they've got a, a bottle shop. It's like the only NA bottle shop and like hundreds of bottles. Really? Like glass bottles or cans? Bottles and cans, just NA drinks. Wow. Just like I got all of them. 40:04 There we go. 'Cause Poppy, that was like a big deal for Poppy too. Like they said that like their whole- That's true... 40:08 rebrand of or of sort, it was like the cost of, the costs to do like one, this one little tiny edit with their, when it came to their branding, like it grew. I don't know. 40:18 There's a story, a podcast she was talking about that. Okay. Like people are starting to care about that, and I think people are starting to identify they have to care about that. 40:23 Obviously, so full, the full circle, as you were just talking about the, which actually go- though you were talking about the visual aesthetic and how things look and how things kind of feel is really important. 40:31 And not just look, but like how it ethically is built. How it ethically is built. I know. I think that's important. Health conscious. 40:38 All, but all those pieces, so that kind of goes to where you put events and people and how you think about those things. 'Cause it's really easy to get or it's relatively easy to get like an office- Yeah... 40:50 to do something, but it's kind of hard to find- But I, it-... it feels a certain way and it's hard to control that. Rather it's really expensive to go to like an awesome hotel. Yeah. 40:59 Like for a quick example, like Same Same but Different did a collaboration- Yeah... and Beach- and they did it at a event at Beach House recently. Cool. And it was like a wellness focus. 41:07 There was like, there was like a yoga workshop or something. Don't quote me on this. Yeah. But like that's a music festival company doing wellness-focused events for the summer. Yeah. 41:15 Like it's just a real, they're moving with the trend of where, where we are wanting to be. Yeah. And so, and Beach House used to be a club, like specifically a, a, uh, destination. Yeah. 41:26 A concert destination, et cetera, and now it's- Where is this? It, uh... In Mission Beach. Should we look at this or? Yeah. Oh, okay. [laughs] Yeah, yeah, yeah. They're great. I love it. 41:34 Um, but Fits, Fit, Be Fit or whatever, the gym on Mission Beach bought it. Okay. 41:39 And now it's their venue and they have like cold plunges and day passes and, uh, smoothie drinks, and it's like a whole different tone to that space. Interesting. 41:49 But it has like prime real estate on the beach that would be used for entertainment. Still is. That is a good spot. So. Maybe we should do something there. I don't know. Hint, hint, whatever. Hint, hint. Call us. 41:58 [laughs] Well, that's, that's right. I, no, I like to kind of think about the trends 'cause you, you're like or- you're organizing a lot of things that we don't see. That's why- Yeah... 42:05 I think this is really fascinating 'cause there are the things that we all see. There's the things that, you know, make it into the social committee and- Yeah... 42:11 those are a lot of the, the sort of like, kind of view them as like the entry points, but once you can kind of get through that entry point- Yeah... then you can kind of start to meet the people and go to the stuff. 42:19 Yeah. You're, you're organizing things that a lot of us don't see. Which I'm, I think is really fun. 42:23 It's a complete flip from my last few years, and so it's been fun to spend a little like more one-on-one personal time- Yeah... with these communities that are- Yeah... that are planning in privacy. Yeah. 42:34 And everyone serves a purpose, and whatever your purpose is- Yeah... you find you have an avenue to find it. I'd be curious kind of what the... 42:43 thing that they're all asking for as far as, like, where is the industry moving is, but you can kinda dig into that at some point and just be like, "Oh, look, they're all, they all want this type of vendor- Uh-huh... 42:54 uh, this type of food, this type of thing." But it, it is kind of interesting, and maybe that's just- They all are different. I feel like it depends. Like, some, a lot, especially the high l- high net worth, they care... 43:03 Ugh, there's, like, degrees of it. Like- Yeah... some high net worth individuals really care ab- the, about, like, the, the quality of the food and the, the, the look of the space. 43:15 And some of them are like, "I'm here for a purpose. I'm in and I'm out." Interesting. And so- Make it convenient for parking... they're more about convenience- Yeah... than maybe aesthetic. Huh. And it's more... 43:26 They care more about who's, who is in the room- Yeah... than, like, what the room looks like sometimes. Sometimes. I'm just saying it depends. Yeah. And it's variable on every event, for the most part. 43:37 This is, you can, anyone can, you know, disagree- Yeah... with me. I'm just going off of my own experience of observation. Yeah. So it's fascinating to learn these things about just, like, how people think- Yeah... 43:49 and what people care about, and then it becomes this, like, social experiment that never leaves your head. [laughs] Interesting. That's a really good point. 43:55 Yeah, no, it's like, dang, I wanna see some of these social experiments. Yeah, exactly, then you try to create generalizations, and there's just not really a way- Yeah... to do it. Well, uh, I don't... 44:04 I was thinking about it. I don't think we described what How House is very well, 'cause we were just kind of like- It's very on brand, I feel... just basically talking about how the, how we think about it. 44:13 They're like, "What's How House?" What How House even is. Like, "I don't even know." Yeah. Um, no, I think, I think the, like, 'cause we tried to sum it up. 44:20 Uh, basically what we wanna do is k- is have kind of the anti-tech tech event. We want people to connect with each other- Yeah... first. Yes. 44:27 Get to know each other, figure out if they should be, if they wanna do more- Yeah... and go further, but then do it in a really fun environment with some fun surprises around them, and then- Yeah... you know. 44:36 But- Inside jokes... maybe inside jokes, and add a little quest in the middle, 'cause we all like activities. And get, go home with a little, a couple more things you didn't have when you walked in. 44:45 Like- Yeah, we give prizes... well, I mean, why not? Like, feel like, if it feels like a kid again, childlike again, that was the purpose. [laughs] Um, How House on August 27th, 6:00 to 9:30 PM. Um, link in your bio. 44:58 [laughs] We- The link is somewhere. You... [laughs] The link is- [laughs]... uh, find it. Quest one. Quest number one, find the link. Find the link. Um, and it's gonna be a good time. Like- Yeah... that's it. 45:09 No pitching, no selling. Meeting people, people are the priority, and just have a good time. Yeah. Yeah. All right. We're not selling it either. Come please so we can do more. That's not even, we're not selling it. No. 45:21 Not at all. [laughs] Thanks for, thanks, thanks for, thanks for jumping on with me. It's kinda funny. It's almost like interviewing the, the, um, you know, you're s- you're interviewing another podcast host. 45:31 It's, like, kind of a weird thing. It's a really weird thing. But you go, go ahead. I'm like, "Don't ask me a question. I'm asking you a question." That's right. This is a conversation, not an interview. [laughs] Yeah. 45:42 Well- There we go... thanks, man Peace. [laughs] Yeah, yeah. Pulling up as beat pack moves low-key. Signal in the wire, yeah, they find me through the feed. Howl in the night, not a whole core in sync. 45:56 Two new next, need the four, we order a drink. No stage, no pitch, just a nod and a grin. Walking solo, know you walk out with friends. From the street to the circle, let the right ones in. 46:05 Social coyote, welcome to the den, den, den.
